Feature Article
Resurgent Fuso brand chases market leader
Under a new distributor, the FUSO brand is off to a strong start for 2017 with 63 new truck registrations for February. Read the article posted by Robert Barry in Diesel Talk.
The new truck market (over 3500kg GVM) is off to another strong start for the year with 695 units registered year-to-date at February 28, up from 565 units in the previous corresponding period.
While Isuzu Trucks is getting off to another strong start for 2017 with 85 new truck registrations for February, up from 64 in the previous corresponding period, under a new distributor the FUSO brand is resurging with 63 new truck registrations up for February 2017 from 25 in the previous year.
Third-placed Hino had a strong February result with 45 new truck registrations up from 32 in the previous corresponding period, and in fourth-place heavy-duty manufacturer Volvo Trucks also saw improvement in its February 2017 result, taking 31 new registrations up from 16 in the previous corresponding period.
Year to date Isuzu Trucks is up to 145 new truck registrations from 105 in the previous corresponding period, FUSO is up to 119 new truck registrations from 37 in the previous corresponding period, Hino is up to 87 from 70, and Volvo Trucks is up to 50 from 27, so a very healthy start to the year for the top four brands.
In fifth-place Fiat saw 25 new truck registrations in February 2016 up from 10 in the previous corresponding period and in sixth-place Mercedes-Benz is up one registration from 19 in February 2016 to 20 units in 2017.